Voice activated travel search
Voice Enabled Travel Search
As travel research increasingly moves to mobile devices, one must begin to look at the convergence and the value of integrating voice-activated technology into the travel search and booking world.
The difference between physically tapping or swiping a screen or using voice search allows online interaction and much more fluid and seamless operation.
We are already seeing the transition into voice search. Companies such as Kayak being integrated with Amazon Alexa and even Expedia have their own Alexa voice search function. One must also look at Google and Microsoft as they are working to become significant players in the travel market.
At the moment, these platforms provide voice search capability but not the actual booking to be completed using voice commands. But, this technology is in development. One can expect other meta-search sites and online travel agencies to follow suit as users look and move towards a more hands-free experience.
Part of this voice activated technology search is the confluence of technology advancements that are changing actual search and natural language processing due to the influx of big data, artificial intelligence and mobile technology.
From Alexa to Siri and other virtual assistants in operation and under development progresses rapidly moving forwards in voice-activated travel research.
We are currently in the situation where travel information can be searched by voice, but the actual interface to complex transactions, cannot, at least today, be completed by voice prompts alone.
Transactional processing is very much dependent upon the reservation and ticketing system selected by the voice activated search results. Each booking system has its own unique flow, templates, fields and descriptors.
As such, what tends to happen at the moment is that search results provide details and pricing information and is unable to book that reservation. Obviously, the next step is to enable voice driven reservations and booking.
A typical request to a reservation and ticketing entity would be:
“Book a seat on Best Busline from London to Paris at 2 PM on August 15, 2017” and then be taken to Best Busline best matched departure time ready to purchase with a few more voice commands.
Or, book a tour or book a hotel using similar natural voice search capabilities.
This would require each booking system to have an enabled voice activated search and booking system in place. But, what if one had a central reservation and ticketing system with a complete voice-activated booking interface?
Such a central reservation and ticketing system would require the capability of accepting multiple API feeds as multiple tenant inputs into that central system. It would need to have a powerful rules engine that could control the search and display functions.
The ODIN reservation & ticketing software, is such a system. A multi-tenant, multi-site, multi-payment, responsive, reservation and ticketing system.
Just add the travel inventory suppliers of your choice, voice activated booking and you are in business.