Innovation in reservation and fare collection technology
One of the many concerns of companies, not only in the business of passenger transportation but also the provision of tourism and activity destination providers is their legacy technology and integrating newer innovation in reservation and fare collection technology
Typically, the predominant means of providing tickets for transit and also for entry into activities and the boarding of tour buses has been by the means of old-fashioned paper tickets. To a certain extent, magnetic tickets and smartcards have been used depending upon market circumstances.
Obviously, investment has been made within the required infrastructure to facilitate that payment and validate the tickets, as well as the means of printing and distributing the appropriate ticket formats.
As seen, over the last few years, the provision of paper tickets in more advanced regions of the world has seen the decline of paper tickets, offset by an increase in the use of the smartphone and contactless cards, or now more frequently called mobile ticketing.
The majority of mobile ticketing is generally being implemented and available to larger agencies and operators due to their fairly large existing staff and technical expertise. They are generally able to deploy mobile ticketing to run alongside their existing fare collection system, by deploying visual digital ticket inspection by drivers alongside their existing paper ticket scam solutions.
But, primarily operators of mass transit drive these solutions. It is a requirement suitable for the purchase of a ticket, and use that ticket as part of an unreserved seat on some form of a transportation vehicle.
This may be suitable for operators of mass transit but is not always suitable in the tourism industry, whereby tourists wish to identify a particular time and seat availability for their travel purposes.
The fact is that even though mobile barcode is becoming the most accepted way to deliver contactless mobile ticketing in larger passenger transportation operations, it is not always applicable to many in the tourism industry.
This basically breaks the reservation and ticketing industry into two major parts. At one end we have the airline and railway industry, plus large ferry type operations.
These typically use older legacy systems due to the more complex requirements for their reservation and ticketing processes. At the other end of the scale, we have the more up-to-date mobile fare collection technologies coming into play.
Both of these approaches are expensive and tend to be out of reach for the majority of smaller to medium-sized operators within the tourism industry, both for some form of passenger transportation and the provision of tourism activities and accommodation, etc.
But, there is third option. And of course we are talking about ODIN.
It not only allows you to implement all of the capabilities of a front-line airline and ferry reservation and ticketing system but also allows you to also implement the full capabilities of mobile ticketing for a fraction of the cost.