Location Based Targeting with Geofencing and ODIN Paperless Ticketing
Odin supports multiple disruptive marketing solutions that cater for various business needs including the use of geo-fence in as an optimal solution to enhance mobile’s influence on the travel sector.
As location-based targeting takes off and consumers increasing tendencies to book last-minute vacations or business trips on mobile, we can expect the travel and tourism sector to become even more did you tally inclined as wearable’s also take off.
Geo-fencing can be looked upon as a virtual perimeter drawn around any location on a map, and then you are able to target customers that enter that location. Typically using Google map or other mapping product, you are able to identify the area that you wish to geo-fence, and then create a particular region around the locations you wish to target.
Through various marketing approaches you are able to provide an app to potential clients or existing uses allowing the capability for that app to monitor for that particular geo-fence.
Geo-fences can be used to target customers in physical locations allowing you to trigger the right message, campaign, ticket purchases, etc. as users breach your particular geo-fence.
Using Odin as the reservation and ticketing central system allows applications to use geo-fence and in a wide variety of situations.
One such use would be paperless ticketing using a mobile application. This would allow passengers who breach a geo-fence en route or upon entering a bus, train or ferry terminal, etc. to buy a ticket on the move and allow them to board with the ticket secured on their mobile phone without any requirement for printing the ticket.
Obviously, the application would provide the necessary on-screen alerts to guide the passenger during the booking process. With Odin and its support for a wide variety of merchant gateways payment could easily be included via the application itself.
The paperless journey ticket would be stored in the local loading system database in encrypted form and be subject to whatever rules stored in the Odin rules engine.
This is of course just one example of the use of Odin, geo-fencing and mobile applications.