Electronic Customer Relationship Management (eCRM) in Reservation Software
The key to meeting today’s customer’s expectations is ‘Electronic Customer Relationship Management’ (eCRM) an approach that integrates all of your customer information and makes it available for each customer contact, so you can provide the kind of consistent and effective personalized service customers want.
It need not be expensive for a small to midsized company as it not primarily a single technology, but a refocusing of an organizations collection and use of customer data using existing technologies. Although companies selling unified e-CRM solutions may dispute this point.
The goal of e-CRM is to serve the same essential purpose of customer service in any business. That is, understand who your customers are and what they want. The challenge for e-business is to quickly merge your information from a variety of diverse sources into a sales face that can provide your customer with the comforts of shopping environments with which they are already familiar.
During our research of client requirements over the many years we have been in business, has resulted in identifying a few key details that are sometimes missed when researching reservation software solutions.
The main detail is, that the majority of tour reservation software’s and other reservation software’s on the market that are provided as a hosted SaaS solution do not have any real CRM capabilities other than maintaining a client database.
Also, as reservation software database is hosted in a shared environment and served as a service, it is not necessarily under the clients direct control and as a consequence does not really provide sufficient information that is useful in a relationship basis.
Reservation software, such as ODIN Enterprise with its customer relationship management capabilities and the fact that it can be installed directly on the customers website server directly, means that not only is for customer information secure and controlled by the client, but it also contains a wealth of information that can be used to increase a client sales and profitability.
ODIN Enterprise contains a wide variety of customer relationship material. It is wide-ranging from detailed customer files, sales information; loyalty rewards points, items purchased and so much more.
ODIN Enterprise Electronic Customer Relationship Management (eCRM) in Reservation Software integration provides a solution that brings them all together for each and every customer contact.
e-CRM will enable your companies marketing department to identify and target your best customers, manage marketing campaigns with clear goals and objectives, improve telesales, account, and sales management, generate quality leads for the sales team identifying the most profitable customers and providing them the highest level of service.